Designated Areas for Sustainable Tourism Administration (Public Organization)


Innovation of Cultural Creativity in the process of Creative Tourism in Thailand
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          Attention on creative tourism in the global process with anthropological views of cultural creativity, we have seen and concerned very much with the ‘local thought’ in specific areas and communities that show diversity of innovations of cultural creativity in the process of creativity tourism in Thailand.

          The paper will provide the represent cultures in the process of creative tourism, using cultural material from field-study, which uniquely experience tourists from three tourism places in Loei and Sukhothai province. The cases contribute how local people create nature to dimensions of variety cultures that supply for the sustainability in tourism.

          The “cotton blanket” handmade in ChiangKhan, Loei, is local unique cultural product that people present their local wisdom of using local natural material, cotton, to create local handmade style of cotton blanket used in their living since long time ago. Tourists and travelers can be now experience the process of making the blanket not only to get the product but the understanding in the spirit of people and place of Chiangkhan.

          Natural material as bee’s wax has been used by the people of Dansai, Loei. They create “wax flower tree” donated for the sacred of local spirits and Buddhism stupa. The community of Dansai has a unique network of sacred leaders, shaman, who manipulate the process of the ritual of wax flower tree ritual and festival which are now in everyday life of local people and they do welcome travelers to pay the respect on the tradition with the process of experiencing wax flower tree individual rite of donation. Hereby, Dansai’s people with a kind of wax flower tree, composed the nature to local belief with Buddhism religion, still strengthen by local sacred leader which represent very unique of culture and spirit of their place.

          In case of ceramic community in the old quarter of Sukhothai historical park, people create their tourism product and place with the story composed of nature to culture and nation. The unique celadon of Sukhothai ceramic is originated from the earth where the place located is significant the origin city of Thai history. This also point out that there is a negotiation between local cultural identity and national identity throughout the historical relationship between the local area and the state.

          It could be clearly seen that the ‘local thought’ of cultural creativity play the very significant role to compose their tourism identities of each locale which give the reconstruction of understanding to their spirit of place, related to local history and local culture. It comes up with the innovation of cultural creativity in the process of creative tourism by the local people who try to conduct the program of tourism to teach tourists by practicing, meanwhile tourists learning with experiencing their cultures. Local thought and people in community are the very fundamentally important factor of creative tourism which will leads to sustainable tourism we concern.


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องค์การบริหารการพัฒนาพื้นที่พิเศษเพื่อการท่องเที่ยวอย่างยั่งยืน (องค์การมหาชน) 

๑๑๘/๑ อาคารทิปโก้ ชั้น ๓๑ ถนนพระราม ๖ แขวงสามเสนใน เขตพญาไท กรุงเทพฯ ๑๐๔๐๐

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