Designated Areas for Sustainable Tourism Administration (Public Organization)


Creative Tourism: Perception of Tourists, the Availability of Ownership and Possibility of Creative Tourism in Thailand
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          This article aims to present a survey of the tourist’s perceptions, the ownership’s availability and the possibility of creative tourism in Thailand. Creative tourism has become a new tourist interest and support from both the public and private sectors in an effort to make it happen in Thailand like in other countries, under the initiative and drive of Designated Areas for Sustainable Tourism Administration (Public Organization) or “DASTA”

          The study will not only explore the relevant literature and policies of government, the support of the private sector about the creative tourism in Thailand, but also the quantitative survey for 300 the visitors who join the activities. In addition, this study will get in- depth interview from the ownership about creative tourism arrangement. The selected to target creative tourism activities in the area of this study is to make the celadon at Suthep shop in Muang Koa district, Sukhothai province. This is in accordance with the rules of the so-called creative tourism activities.

          The primary interest of this study found that there are a few tourists who actually understand the creative tourism. On the other hand, the potential cost of the ownership is the unique things that they have. This is interesting for learning and expectations in regard to the issue of economic rather than conservation. The results show that there are gaps among the perception of tourists, the preparedness of ownerships about creative tourism, and also the willing of support from both the public and private sectors to make creative tourism actually happen in Thailand. 


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