Designated Areas for Sustainable Tourism Administration (Public Organization)

DASTA Nominates “Pattaya” in Film Category of Creative Cities Network

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            DASTA is planning to propose “Pattaya” to be listed in the UNESCO Creative Cities Network under the field of Film as the organization is confident that Pattaya has a potential to become one of the top-notch cities for upstream and midstream film production industry.


          If talking about “Pattaya”, most people will think about nightclubs and bars crowded with foreign tourists from all over the world whether it be Europe, Scandinavia, Russia, and China. Not only is the city renowned for an extreme nightlife, but “Pattaya” also has beautiful sea and beaches which attract millions of Thai and foreign tourists to visit the place.

          However, not a lot of people will realize that “Pattaya” is, in fact, a city with unique identities, cultural resources, and entertaining activities that can make it qualified as one of the creative cities.

          Dr. Chuwit Mitrchob, deputy director of the Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA has stated that the designated area office 3 or DASTA office 3 is in the middle of a study aiming to submit an application for “Pattaya” to be listed in the Creative Cities Network under the field of Film in the fiscal year 2027. This Network is part the United Nations Educational, Scientific and Cultural Organization or UNESCO.

Dr. Chuwit Mitrchob

            Dr. Chuwit has said that “Pattaya” is considered as one of the top-notch cities for upstream and midstream film production industry. Pattaya offers a number of locations which can be used for shooting. The city has a potential to attract investors and connect different markets in the film production industry. For example, Pattaya is ready to host Film Festivals since the city is well-equipped with international standard locations such as convention centers and luxurious hotels.

            Furthermore, the city is full of various tourist attractions and fun-filled activities. Regarding the convenience in traveling, the government is developing a connecting transportation system as can be seen in the development of U-Tapao International Airport and a high-speed train. Pattaya is also a MICE city (Meetings, Incentive Travel, Conventions, Exhibitions) in the Eastern Economic Corridor (EEC). All of these factors will certainly make Pattaya qualified to be part of the Creative Cities Network under the Film category.

            Prior to the plan proposing “Pattaya” as one of the cities under the UNESCO Creative Cities Network, the Ministry of Culture has developed a strategic plan conforming to the standards of the UNESCO to make Pattaya become a City of Film.

            This strategic plan to develop the City of Film includes government’s policies and investment plans in several aspects; for instance, an investment in infrastructure and education, an improvement of rules and regulations, and a subsidy for related businesses and entrepreneurs. Apart from all of these plans, organizing regional and international activities and events is also important in order to exhibit an impressive image and identity of the creative city.

          “If Pattaya is chosen to part of the Creative Cities Network in the field of Film as we expected, this title will make Pattaya become even more well-known in an international scale and it will definitely attract a lot more visitors from around the world,” said Dr. Chuwit.

          As of now, there are 246 cities all over the world under the Creative Cities Network. These cities are selected from every region and continent with diverse levels of income and the number of population. Every city under the Network will work together toward the same goals. Therefore, the main objectives of a development plan of each selected city, which are creative ideas and economies, must take safety and security into account and comply with the 2030 UN Agenda for Sustainable Development.